Here at Vidicom, Christy Ferer is always
seeking effective ways to increase exposure for brands. Data from this year shows
that 17.4% of web traffic comes directly from mobile. Based on this information, it is clear
that companies should develop, if they haven’t already, smart mobile
advertising strategies to increase brand awareness. Many businesses have
already started using mobile advertising.
Listed below are businesses that are using mobile advertising in
effective ways.
1.
Rock/Creek: The outdoor gear and apparel company
uses Twitter’s Promoted Accounts to increase awareness and engagement with
followers who were interested in their products.
2.
Karaoke Heroes: When the karaoke bar opened in
2012, it was able to reach its target audience via Facebook.
3.
Colombo & Hurd: The Florida law firm was
able to get more people into it’s office via Google Adwords.
4.
Just Salad: The salad chain geotargets by using
Foursquare ads.
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