Here at
Vidicom,
Christy Ferer makes sure to stay up to date with social
media. There are always opportunities occurring in social media that can help
brands advance. Twitter announced on Thursday the introduction of ads based on
what users search on the web. Brands can highly benefit from this new program,
tailored audiences, because they are now able to target users who have visited
their website or “shown an interest” in the brand’s category on and outside of
Twitter. With this new program, it is a lot easier for brands to connect with customers
in their market. In order for brands to get advertisements, they must go through
Twitter partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame,
Quantcast, ValueClick, and [x+1] to do so.
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