Monday, December 9, 2013

Tips Shared to Enhance CRM by Christy Ferer


Christy Ferer emphasizes the importance of customer relationships here at Vidicom. In order for businesses to succeed, it is necessary to maintain those relationships. Some tips to help brands manage interactions with current and future customers include:  

1.     Generate word of mouth conversations: In today’s society, word of mouth conversations means online reviews and recommendations.  You can get customer feedback from those already using your site with onsite reviews that translate to qualitative stars like you see on Amazon or Yelp. Social media is your best bet for feedback from newcomers.
2.     Use negative feedback to improve customer experience: By responding to negative feedback in a positive way, you can turn frustrated customers into loyal fans and brand ambassadors.
3.     Be honest:  This is an advantage for small businesses because it’s easier for customers to get in touch with a real person. Small businesses can increase customer loyalty, by capitalizing on being honest.

4.     Maintain customer relationships: It is just as important to keep track of ongoing customer relationships as it is to have a positive customer experience. Some helpful tools to help you keep track of relationships include, Salesforce, Microsoft Dynamics, Kovida.is, Close.io, Sugar, or an Excel Doc.



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