1.
Generate word of mouth conversations: In today’s
society, word of mouth conversations means online reviews and recommendations. You can get customer feedback from those
already using your site with onsite reviews that translate to qualitative stars
like you see on Amazon or Yelp. Social media is your best bet for feedback from
newcomers.
2.
Use negative feedback to improve customer
experience: By responding to negative feedback in a positive way, you can turn
frustrated customers into loyal fans and brand ambassadors.
3.
Be honest:
This is an advantage for small businesses because it’s easier for
customers to get in touch with a real person. Small businesses can increase
customer loyalty, by capitalizing on being honest.
4.
Maintain customer relationships: It is just as
important to keep track of ongoing customer relationships as it is to have a
positive customer experience. Some helpful tools to help you keep track of
relationships include, Salesforce, Microsoft Dynamics, Kovida.is, Close.io,
Sugar, or an Excel Doc.
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